Salesforce to Acquire Braze for $5.66 Billion in All-Cash Deal
Salesforce agreed to buy customer engagement platform Braze at $47.50 per share, sending BRZE stock up 51%.
Salesforce announced a $5.66 billion agreement to acquire Braze, a customer engagement software company, in an all-cash transaction that sent Braze shares surging more than 51% following the announcement. Under the terms of the deal, Braze shareholders will receive $47.50 per share in cash, representing a substantial premium over the stock's pre-announcement trading price.
The acquisition is expected to close in Salesforce's fiscal year 2028, the companies said. The transaction represents one of Salesforce's more significant purchases in recent years as the enterprise software giant continues to expand its portfolio of customer-facing tools and data platforms.
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Braze specializes in cloud-based customer engagement software, helping brands communicate with consumers across multiple digital channels including email, mobile push notifications, and in-app messaging. The addition of Braze's capabilities would deepen Salesforce's existing suite of marketing and customer relationship management products.
The deal underscores continued consolidation activity in the enterprise software sector, where large platform providers have been absorbing specialized vendors to offer broader, integrated solutions to corporate clients. Salesforce has historically pursued acquisitions as a core part of its growth strategy, with past purchases including Slack and Tableau.
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