Nike Loses Mbappé as Soccer Star Signs Endorsement Deal With On
Kylian Mbappé has ended a roughly two-decade partnership with Nike and signed with Swiss sportswear brand On in a landmark soccer deal.
Kylian Mbappé, one of the world's most recognizable soccer players, has parted ways with Nike after a partnership spanning approximately twenty years, signing a new endorsement agreement with Swiss athletic brand On in a move that marks a significant shift in the sportswear industry's pursuit of elite football talent.
The deal represents a notable milestone for On, the fast-growing Swiss company best known for its running shoes and apparel. The agreement with Mbappé is the first endorsement contract the brand has ever signed with a professional soccer player, signaling an aggressive push by On to expand its footprint in the global football market.
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For Nike, losing Mbappé is a high-profile blow. The French forward had been one of the American sportswear giant's marquee ambassadors, with the relationship dating back roughly two decades to his early rise through the ranks of professional football. Nike has long dominated the soccer boot and kit market, and Mbappé's departure to a competitor underscores the mounting challenge the incumbent faces from newer, well-capitalized brands.
On, which went public in 2021 and has steadily built its profile through partnerships with elite athletes across multiple disciplines, now adds one of soccer's biggest names to its roster. The signing is expected to accelerate On's visibility in a sport that commands a global audience of billions, offering the brand an entry point into a segment it has not previously contested at the top level.
The terms of the endorsement agreement were not disclosed. Continue reading at US Top News and Analysis.
